I may have imagined the whole thing, but tipped my hat in awe on what I perceived as a stage-managed “disagreement” between Taylor Swift and Apple as Apple Music launched. Taylor tweeted how she felt that Apple’s FREE 3-MONTH TRIAL!!! (my emphasis) (sort of) was unfair to artists who would not get royalties during that period.
Apple then issued a mea culpa about its FREE 3-MONTH TRIAL!!! and did an about-face and agreed to pay the royalties.
Taylor Swift then thanked Apple for its decision regarding its FREE 3-MONTH TRIAL!!!. And all was well and world peace reigned.
Oh, and the world's biggest brand and the world's biggest music star gave each other huge headlines….
I may have imagined it, but I’ll be sad if I did. It’s genius.
Today I saw a story that PETA is suing to give a macaque (which is a kind of monkey, unless like George Allen you want to lose an election…) the rights to some selfies it took. Rather a fun water cooler story.
To me it seems like a similar stroke of genius. If they can win a case giving copyright rights to a monkey, you know some talented attorney is going to use that precedence to try and seriously expand animal rights in other areas. (Good for her!)
It's always worth it to stop for a moment and ask, “what else could be going on here?”
How can we help people find power in fruitful ways? What happens when we let powerlessness build up?
Behavior change driven by logic, threats, etc. — and therein willpower — will always backslide. Behavior change driven by identity is very little effort. What is the effort, after all, in just being yourself?
People seek to have power over their own lives. Teens, adults, older adults – everyone. What happens when they feel powerless? What happens when you or your communications make them feel they have less power?
The way we talk to others demand that they accept an identity for themselves, and sets up a particular relational dynamic. If we're not careful, that identity can be stigmatizing or turn away the very people we're trying to help.
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